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How To Stay Safe With AdSense Program: The Dos And Don'ts Of Google AdSense

TodayNewsReview / Technology / Webmasters / How To Stay Safe With AdSense Program: The Dos And Don'ts Of Google AdSense 482 Views

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#1 Don’t click on your own ads
● Don’t click your own ads, or ask others to click them
● Your clicks will not count toward revenue and may get you flagged

#2 Think like a user
● Provide content that’s useful, interesting and adds value
● Make it easy for them to find what they’re looking for

#3 Keep it family-safe and legal
● Review and understand the prohibited content guidelines
● If you wouldn’t want a child or grandparent seeing it, it shouldn’t be on your site

#4 Maximize content, not ads per page

● Create new, relevant, interesting content
● Update regularly

#5 Avoid deceptive layouts
● Don’t place ads near images to enable accidental clicks
● Keep ads away from games, slideshows, and other click-heavy content

#6 Avoid site layouts that push content below the fold

#7 Don’t duplicate content
● Focus on making content great, not duplicating it across pages
● Create added value to your users

#8 Track your traffic

● Your traffic should be organic
● Set up alerts with Google Analytics to quickly identify unusual traffic patterns

#9 Don’t modify the AdSense code
● Follow the Code Implementation Guide
● If you have trouble, visit the Troubleshooting page or contact publisher support

Credit: Google AdSense Team

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Common reasons for policy warnings

#1 Ads placed on pages that are primarily dynamic content
Dynamic content can include live chats, instant messaging, or auto-refreshing comments

#2 Sexual content
● Sexually explicit content
● Content that is sexually suggestive without being explicit, such as sheer lingerie

#3 Deceptive layout
A site or page layout that encourages invalid clicks, such as ads adjacent to photos or games

#4 Unnatural attention
Visuals or placement that call too much attention to ads, such as flashing arrows


#5 Mislabeling

Placing ads under headers such as “Resources.” The only acceptable headers are “Advertisements” or “Sponsored Links”

#6 Copyrighted material

If the content isn’t yours or you don’t have permission to use it, you can’t monetize it.

#7 Explicit text
Text descriptions including erotic stories, jokes, or discussions, or excessive use of profanity

#8 Violent content

Includes bloodshed, fight scenes, and gruesome or freak accidents

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What should you do upon receiving a notification

Read the notification email
Read through the policy page
Fix violation
Submit appeal

Note: All appeals takes 72 hours to review by policy experts

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